Open the caption for another type of Usage Rights I forgot to mention!! 😶⬇️

So this video goes over Organic vs Paid Usage. Both are super common in the Creator space so you gotta know em’.

BUUUUT I forgot to mention Perpetuity!! (thanks a lot pregnancy brain 🤦🏽‍♀️) – here’s all the definitions:

📌 Organic Usage → Brand posts your content on their social media organically (IG, TikTok, etc.)

📌 Paid Usage → Brand spends money to promote your content, including:
✔️ Standard Ads – Brand runs ads from their own account
✔️ Whitelisting – Brand runs ads from your profile (aka “free exposure” but really… it’s an ad for them)
✔️ Blacklisting – Brand runs ads from your content without you even posting it

📌In-Perpetunity (or Perpetual Usage)→ The Brand wants to own your content for FOREVER! This is something that I ALWAYS ask to take out of the contract and replace with some form of Paid Usage instead.

#ContentCreatorTips #UGCcreator #InfluencerMarketing #KnowYourWorth #SocialMediaMonetization