The New Way Brands Will Work With Creators in 2025!

This year I believe more brands will prioritize finding Ambassadors for their brands compared to looking for one-off collaborators🙊
 
Don’t get me wrong, collabs aren’t going anywhere! But I think where brands are seeing the most success is when they find a creator that ALREADY loves their brand, is already talking about them to their followers, and chooses that person to be an “ambassador”.
 
Now, there are different definitions of being an ambassador, but what I’m talking about is a PAID creator, that becomes almost a “face” of said brand, and they get paid to continue to create content talking about the brand throughout their usual content for 6-12 months!
 
Content creation as a career isn’t going anywhere—but the way creators earn and grow is constantly evolving. Staying ahead of trends and new opportunities is key!