How to Validate Your Digital Product Idea Before Building

If you’re wondering how to validate your digital product before building it, this video walks you through the exact steps—even if you don’t have an audience yet.

This is Part 1 of my 5-part series on passive income must-haves that actually work after 40. We’re starting with the foundation: your product idea. Because the fastest way to waste time and energy? Building something nobody wants. Let’s fix that.

You’ll learn:
✔ What product validation actually means (and what it doesn’t)
✔ How to use Google, search intent, and active results to test your idea
✔ Where to find buyer behavior before you ever create a thing
✔ How to set up a waitlist or freebie using Stan Store
✔ What to do if your idea doesn’t land—hint: it’s not failure, it’s data

💡 Want to skip the overwhelm and start selling faster?
My $7 Shortcut to Selling Your First Digital Product launches August 9, 2025, and it walks you through everything step-by-step.
✨ Join the waitlist for early access:
https://successwithhess.myflodesk.com/waitlist

🛠 I use Stan Store to validate, sell, and deliver my products—check it out with my affiliate link: https://join.stan.store/emailSuccess_withHess

🕰️ CHAPTERS / TIMESTAMPS
00:00 – How to validate your product idea before building
01:31 – What validation is (and what it’s not)
01:59 – Start with search intent
03:36 – Check the marketplace
04:17 – Find where your audience hangs out and listen
04:59 – Mini validation experiments
06:38 – Reframe failure as data
07:08 – Next steps