Passive Income Must-Haves That Actually Work (Over 40)

Passive income over 40 is absolutely possible—and in this video, I’m sharing 5 must-haves that actually work.
If you’re building a business later in life and wondering where to start, this is for you. After 30 years in corporate marketing, I’m applying what I’ve learned to create a sustainable digital product business—and I’m sharing it all so you can do the same.

These five essentials are the real foundation of passive income that doesn’t rely on constant posting, hustle culture, or trying to go viral. Whether you’re just getting started or need help getting traction, this video will help you focus on what matters most.

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📌 Chapters
0:00 Overview
01:09 Must-Have #1: A Product People are Already Looking For
02:15 Must-Have #2: A System that Delivers Without You
03:05 Must-Have #3: Evergreen Traffic
04:49 Must-Have #4: Trust
05:42 Must-Have #5: Data You Actually Use
07:36 The “Must-Haves” Series

💬 Drop a comment and let me know what you need help with—this is a shared journey, and I’m building right alongside you.

✅ Like + Subscribe for the follow-up series—each of these five must-haves will get its own deep dive in upcoming videos.

▶️ Watch next: Start Selling Digital Products Without Social Media – https://youtu.be/pM7CZ6sJY1k?si=O1WJIbbJlFIsLcRV