How Brands Decide Which Creators to Work With 👀

When brands scout Creators for PR or partnerships, they’re not just checking your follower count — they’re looking at things like:
 
👉🏽 Authenticity: your real vs fake follower ratio (and yes, brands can tell 👀)
👉🏽 Growth rate: steady growth matters more than viral spikes
👉🏽 Engagement: how well you connect with your audience (comments, replies, community)
 
I got a behind-the-scenes look at @modash.io, an end-to-end influencer marketing platform for Shopify stores, and it’s wild how much brands can see at a glance.
 
It’s a good reminder that staying consistent and authentic always wins.
 
💬 What’s something you’ve always wanted to know about brand partnerships?
Drop your question below!
 
#InfluencerTips #CreatorAdvice #ad