How We Turned Our Wedding Into a $132,000 Viral Launch
In this behind-the-scenes case study, I break down the Offer Launch Formula we used to sell tickets to our wedding, create a build-in-public content series, land global press (People, CNN, NBC, CBS, UK/AUS morning shows), recruit influencers/sponsors for free, and raise $132,550 for charity, all while keeping a three-day wedding under ~$50K.
You’ll see the hook, the earned-media stack, the badges/FOMO flywheel, and how to run an ethical media hijack for any offer (even with a small list) and a free training link at the end.
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00:00 – We sold tickets to our wedding + why it worked
00:42 – Headlines, outcomes, and what you’ll learn in this video
01:26 – Engagement → event background (why we even considered tickets)
02:20 – The $650 cake-cutting fee → the Facebook rant → the core idea
03:28 – Build-in-public runway: teasing before the funnel exists
04:40 – PT Barnum lessons: stunts, Jenny Lind, and why marketing – product
06:10 – The Offer Launch Formula (overview + how it maps to the wedding)
07:05 – Crafting the hook & polarization (why “tickets to a wedding” spreads)
08:05 – Getting influencers/performers/sponsors onboard for free (win-win)
09:20 – Daily content series: cliffhangers, momentum, and bingeability
10:35 – Paid amplification: the rap ad and why it worked
11:20 – Owned list + badges + countdowns = FOMO flywheel
12:25 – Press strategy: People exclusive first, then the cascade
13:35 – Media cycles: spike, slow, UK wave, and compounding coverage
14:15 – Pricing reality: $57 ticket / $1,000 weekend for two (3-day event)
15:20 – Event design: no alcohol, family moments, roles, and zero drama
16:20 – Charity offer tiers (bracelet, mastermind, classroom/Kenya trip)
17:40 – Final numbers: $132,550 raised; ~$50K total wedding cost
18:20 – Key takeaways: hook, public runway, collabs – invoices
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I create content campaigns for a living. My client roster includes A-listers from all over the world.
If you are a business owner who could use more traffic, more raving fans, more customers, and more notoriety for what you sell – this channel could be a 1-way ticket to paradise.
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