The Marketing Playbook Trump Used to Dominate Media (Before Social Media Existed)

Donald Trump didnโ€™t just build buildings; he built the modern attention economy.

This video breaks down how Trump engineered a media machine long before social media existed, turning controversy into currency and shaping how marketing, politics, and pop culture operate today. If you want to understand how attention works and how creators & brands still use this playbook, watch this breakdown.

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00:00 โ€“ How Trump Became the Prototype for the Attention Economy
00:32 โ€“ Media Addiction Before Smartphones
01:05 โ€“ The 1980s: Celebrity Capitalism & Early Branding
01:44 โ€“ Trumpโ€™s Branding Strategy: Symbolism, Logos, Spectacle
02:18 โ€“ Controversy as a Marketing Engine
02:52 โ€“ The Apprentice: Turning Business Into Entertainment
03:32 โ€“ Outrage, Conflict & Viral Momentum
04:07 โ€“ When Media, Politics & Marketing Become One Machine
04:42 โ€“ How Trump Used Crisis as Distribution
05:10 โ€“ The Attention Algorithm Before Algorithms
05:38 โ€“ Why His Playbook Still Runs Todayโ€™s Internet
06:10 โ€“ What Creators & Entrepreneurs Can Learn

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I create content campaigns for a living. My client roster includes A-listers from all over the world.

If you are a business owner who could use more traffic, more raving fans, more customers, and more notoriety for what you sell โ€“ this channel could be a 1-way ticket to paradise.

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