Most creators don't track this.

Full video (ft. LegalEagle) on the best link shortener on the market:
https://efficient.link/yt/url

You should be using short links everywhere, for every URL. If it’s not tracked, it’s almost as if the link click never happened, and you can actually use this data to negotiate with sponsors and brands.

Don’t let brands win. It’s such an easy thing to add, just please don’t use Bitly (full explanation why and what we recommend in the video above).