How to Market Boring Digital Products (Your First Sales Plan)

Everyone keeps asking, “Okay… but HOW do you market it?”
Here’s the simplest beginner plan to market a “boring” digital product without a big audience or posting on social media every day.

✍️ COPY & PASTE: SIMPLE MARKETING SCRIPTS

Use these exactly as written. You do not need to improve them.

Facebook Group Post

I keep seeing people ask about ___, so I made a simple ___ to help with that.
It walks you through ___ so you don’t have to figure it out from scratch.
If it would help you, I’ll link it here.

Comment Reply

I actually made a simple ___ for this because the question comes up a lot.
It helps with ___ without ___.
If you want it, I can link it.

Instagram Story (text-only)

People keep asking me about ___.
So I made a simple ___.
It helps with ___ without ___.
Link’s here if you want it.

Email (one email is enough)

I’ve had a few people ask about ___ lately, so I made a simple ___.
It helps you ___ without ___.
Here’s the link if you want to check it out.

Text or DM

Random, but you asked me about ___ a while back.
I made a simple ___ that helps with that.
No pressure at all, just wanted to share.

👉 Pick one. Send it.

🎁 FREE RESOURCE (START HERE)

If you’re still stuck on what to sell, grab my free list of 10 boring digital products you can make this weekend:
👉 https://stan.store/emailSuccess_withHess

This helps you choose one idea so you don’t overthink the rest.

🧭 WANT A CLEAR PATH?

If you already have an idea and want a step-by-step way to build it and list it without skipping steps, my Shortcut to Selling Your First Digital Product walks you through that process:
👉https://stan.store/emailSuccess_withHess/p/shortcut-to-selling-your-first-digital-product

🔧 TOOLS MENTIONED

I use these tools in my own business:

Stan Store (to sell digital products):
👉 https://join.stan.store/emailSuccess_withHess

Flodesk (for simple email marketing):
👉 https://flodesk.com/c/PLT99D

Some of these links are affiliate links, which means I may earn a small commission at no extra cost to you. I only recommend tools I actually use and trust.

⏱️ CHAPTERS / TIMESTAMPS

00:00 How to Market a Boring Digital Product (Start Here)
00:44 What “Marketing” Actually Means for Beginners
01:27 The Simple Rule: One Place, One Message, One Link
02:11 Step 1: Choose One Place to Sell
02:50 Step 2: Name the Product So People Understand It
03:32 Step 3: Start With People Who Already Trust You
04:27 Step 4: What to Say (Copy These Examples)
06:15 Step 5: What to Expect When You Start Marketing
06:41 Clear Beats Loud: The Safest First Step

💬 ONE LAST THING

You don’t need to be louder.
You don’t need to post everywhere.
You don’t need a big audience.

You need one clear product, one clear message, and one clear place to send people.