27 Marketing Psychology Hacks to Instantly Boost Sales

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I’m Adam Erhart—marketing strategist and business builder. I’ve created winning campaigns for brands like Google, Amazon, and Meta, and now I help everyday entrepreneurs build freedom-first businesses that actually work.

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0:00 – Why Others Outsell You
0:34 – What You’ll Learn: 27 Sales Triggers
1:56 – Power of Psychological Marketing
2:44 – Why Marketing Fails
5:31 – Subconscious Buying Decisions
6:06 – Emotional vs Logical Purchases
7:09 – Strategy Beats Tactics
7:48 – Marketing Hierarchy
8:52 – Heuristics & Biases
10:51 – Key Psychological Triggers
13:36 – Decision Shortcuts Explained
15:06 – Why Sequence Matters
16:51 – Message Timing & Funnels
17:21 – 5-Part Marketing Plan
19:13 – The Persuasion Path
19:49 – Step 1: Pain
21:30 – Step 2: Hope
22:46 – Step 3: Vision
23:16 – Step 4: Belief
24:27 – Step 5: Proof
25:31 – Step 6: Plan
26:10 – Step 7: Reward
27:14 – Intro to Priming & Schemas
27:32 – What Are Schemas?
28:58 – How Priming Works
30:18 – Priming in Action
31:56 – Using Priming in Content
33:02 – Priming Mindsets
34:52 – Schema of Trust Example
36:04 – Sales Timing Principles
38:01 – The 3 Buyer Types
39:09 – 4 Big Objections
41:10 – 7 Persuasion Switches
42:00 – Status & Trust
44:00 – Relatability & Desirability
46:16 – Curiosity & Entertainment
47:45 – Urgency & Painkillers
49:04 – 5 Core Human Drives
51:42 – Wrap-Up & Call to Action