Personal Brands Ain’t Personal Anymore | Exposing the Ads Bubble

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In this video, we explore the evolving concept of personal brands and why they’re no longer truly personal. Starting with what a “personal brand” actually means, we discuss why this idea has shifted over time. You’ll also learn how to build your own personal brand, even if your niche isn’t currently popular, and get practical advice on starting content creation from scratch. Plus, we cover how to create products based on your brand, top product ideas, and strategies to promote them on YouTube.

00:00 – Personal brands ain’t personal anymore
00:30 – What even is a “personal brand”?
01:48 – What happened to YouTubers?
04:23 – Why personal brands aren’t personal anymore?
06:17 – Personal brands vs corporate brands
07:28 – Kanye West – a case study in a strong personal brand
09:12 – How to build a strong personal brand?
10:19 – What to do if your niche isn’t popular?
12:12 – How to start creating content?
13:55 – A crucial piece of advice for beginner creators
14:51 – How to create a product based on your personal brand?
15:37 – Top 3 product ideas
17:11 – How to promote your product on YouTube?